Next-gen market intelligence
SUAFI — market intelligence built from market evidence and expert insight.
We help B2B teams validate markets, buyers, competitors and GTM decisions by sourcing hard-to-reach respondents and turning rigorous research into decision-ready intelligence.
The team behind the signals
Built on research expertise, advisor input and sourcing infrastructure.
Leadership
We bring together B2B researchers, GTM specialists and respondent-sourcing experts to turn expert conversations into decision-ready market intelligence.
Research advisors
SUAFI is supported by advisors with backgrounds across Gartner, Forrester, IDC and institutional research environments.
Sourcing engine
Built on Startup and Fly's in-house lead generation infrastructure for identifying and reaching exact-fit B2B respondents.
Complex B2B expertise
Experience across FinTech, AI, Cybersecurity, SaaS, digital products and global GTM research.
Market Intelligence
Custom intelligence at enterprise speed. A faster, sharper alternative to legacy research firms — institutional-grade research powered by AI-enhanced workflows and delivered executive-ready.
Custom intelligence per client
Days — we get answers fast
Project-based, right-sized pricing
Verified local experts on the ground
Early clarity for high-stakes market decisions.
SUAFI helps teams make an early strategic read before committing to a full research cycle, market launch or GTM investment.
What we deliver
Market intelligence in the format your team needs.
SUAFI turns market questions into structured research, validated use cases and clear outputs for product, sales, marketing and GTM teams.
Industry Intelligence Reports
Packaged insights from ongoing expert conversations, market signals and respondent research across FinTech, AI, Cybersecurity and SaaS.
On-Demand Expert Surveys
Fast, focused access to verified experts and exact-fit B2B respondents for a specific market, product or competitor question.
Custom Research Engagements
Deeper projects around market entry, customer discovery, ICP validation, competitor research and GTM strategy.
Customer Discovery Interviews
Understand needs, workflows, buying triggers, objections and decision criteria.
Competitor Customer Research
Learn why customers choose competitors, what disappoints them and where switching opportunities exist.
ICP & Segment Validation
Validate pain, urgency, budget logic, readiness to engage and disqualification patterns.
GTM & Sales Intelligence
Refine messaging, qualification logic, outreach angles and sales objections.
UX / CX & Trust Journey
Understand onboarding, activation, KYC, payments, support and trust-building moments.
Expert Interviews & Review
Access expert perspectives, market context and structured competitor analysis.
Industry Market Reports
Use packaged market intelligence to understand sector-level signals, trends and opportunities.
ICP & Segment Priorities
Which customer segments are worth pursuing first — and which should be deprioritized.
Buyer & Stakeholder Logic
How decisions are made, who influences them and what blocks conversion.
Market Opportunity Map
Where demand, urgency and reachable opportunities appear strongest.
Competitor & Customer Signals
Why customers choose alternatives, what disappoints them and where switching opportunities exist.
Positioning & Messaging Insights
What language, proof points and objections matter in real buyer conversations.
Prioritized GTM Action Plan
What to test, adjust or launch next across sales, product and marketing.
Have a market question your team needs to validate?
FAQ
Questions teams ask before starting market intelligence research.
A few practical answers about SUAFI’s research process, respondent recruitment, deliverables, confidentiality and regional coverage.
View all FAQsCustomer discovery is a research process used to understand how buyers think, evaluate solutions, make decisions and experience problems. Through interviews and market analysis, companies uncover customer needs, buying triggers, objections and opportunities before making product, marketing or growth decisions.
Market research typically answers a specific business question at a point in time. Market intelligence combines customer interviews, expert perspectives, competitor insights and market signals to provide ongoing decision support and a broader view of the market landscape.
We use proprietary outreach, professional networks, targeted recruitment and expert sourcing to identify qualified respondents. Every participant is screened against project criteria to ensure relevance, experience and decision-making involvement.
Yes. We support market entry research across APAC, MENA, Europe and other regions through local recruitment, expert interviews, customer discovery and market intelligence tailored to each market’s context.
Yes. We conduct research across specialized sectors including FinTech, cybersecurity, SaaS, AI, EdTech and other technology-driven industries, combining industry expertise with targeted respondent recruitment and expert interviews.
Team & Advisors
Built by B2B researchers, GTM specialists and respondent-sourcing experts.
SUAFI combines hands-on B2B research experience, our in-house lead generation engine and senior market intelligence advisory — supported by advisors with backgrounds across Gartner, Forrester and IDC, and trusted by teams globally.
Co-founder
Head of Research Programs
Our advisors support methodology, market interpretation and expert validation.
Get intelligence before the market does.
Custom intelligence at enterprise speed — start with a conversation with our research team.
SUAFINext-gen market intelligence built from expert conversations.